During the process of communication:

During the process of communication:
| During the process of communication:

A. Sender encodes for the media and receiver decodes the message

B. Sender decodes for the media  and receiver encodes the message

C. Medium encodes and decodes the message from sender

D. Medium encodes and decodes the message from receiver

Please scroll down to see the correct answer and solution guide.

Right Answer is: A

SOLUTION

Communication is defined as the process of passing information and understanding from one person to another. It is simply the act of transferring information from one place, person or group to another. The communication process is made up of four key components. Those components include encoding, the medium of transmission, decoding, and feedback, along with the sender and the receiver

Process of Communication

  • The first step the sender is faced with involves the encoding process (means translating information into a message in the form of symbols that represent ideas or concepts).
  • When encoding a message, the sender has to begin by deciding what he/she wants to transmit. A good way for the sender to improve encoding their message is to mentally visualize the communication from the receiver's point of view.
  • To begin transmitting the message, the sender uses some kind of channel (also called a medium). The channel is the means used to convey the message.
  • While selecting the appropriate channel, senders need to keep in mind that selecting an appropriate channel will greatly assist in the effectiveness of the receiver's understanding.
  • After the appropriate channel is selected, the message enters the decoding stage of the communication process.
  • Decoding is conducted by the receiver. The receiver is the individual or individuals to whom the message is directed.

Once the receiver confirms to the sender that he has received the message and understood it, the process of communication is complete. 

Therefore, from the above explanation, we can conclude that during the process of communication sender encodes for the media and the receiver decodes the message.