Which year marked the arrival of private satellite television cha

Which year marked the arrival of private satellite television cha
| Which year marked the arrival of private satellite television channels in India ?

A. 1982

B. 1985

C. 1991

D. 1995

Please scroll down to see the correct answer and solution guide.

Right Answer is: C

SOLUTION

Amongst all the mass media today, television attracts the largest number of viewers.
Its audience is greater in size than any of the other media audiences. This is because television is able to attract the audiences of all age groups, literate and illiterate, and of all the strata of the society.

  • In India, till 1991 there was only one television channel –Doordarshan, the public service broadcaster. The opening up of the Indian economy in the early 1990s through Liberalization, Privatization and Globalization enabled the entry of private broadcasters in India.
  • Television began in India in 1959 as an educational project supported by the United Nations Educational Scientific and Cultural Organization (UNESCO) and the Ford Foundation. Indian television in its infancy was managed by All India Radio. On 15 September 1959, at the studio of All India Radio, Delhi, the very first TV channel in India was started which is known today by name of Doordarshan. 
  • The central government launched a series of economic and social reforms in 1991 under Prime Minister Narasimha Rao. Under the new policies, the government allowed private and foreign broadcasters to engage in limited operations in India.
  • Foreign channels like CNN, Star TV and domestic channels such as Zee TV and Sun TV started satellite broadcasts. Zee TV was the first private-owned Indian channel to broadcast over cable. There are currently 902 permitted private satellite television channels in India as of March 2019.